Content creation holds immense importance for marketers. It serves to draw audience attention, increase brand awareness, and reap many other branding perks. Alongside text-based content, audios and videos are an emerging form of putting the word out. People often find it more engaging to listen or visualize things, which explains why marketers are keen to incorporate it in their strategies.
However, many marketers are still overlooking one of the essential audio and video content elements: the transcription. AV content may seem to be enough on its own; but, you could be wasting many benefits without transcribing their audio to text. So, if you want to maximize marketing efforts without wasting any resources, transcribing your audio and video content is essential. Here are a few crucial ways AV transcriptions can help you in marketing.
TRANSCRIPTIONS ENABLE SEO
Unlike text-based content, audio and video content is difficult for search engines to crawl. You can quickly implement SEO in text-based content like blog posts, but AV content takes more effort. However, by transcribing AV content, you can use it in captions, notes, and blog posts to maximize your AV assets’ potential. Search engines can then crawl everything said in the audio and video files.
Transcribing AV content can take many hours. However, with specialized software such as a YouTube transcriber, you can avoid this tedious effort and get the transcription in minutes. Moreover, you can also convert the transcription into an eBook and use it as a lead magnet.
With the help of fast and accurate transcriptions, you can efficiently use AV files to build more meaningful content to increase your website’s visibility online. For example, you can place keywords in the transcription, create a blog post, and acquire quality backlinks.
ENHANCES USER EXPERIENCE
Providing a good user experience is essential for every marketer to retain customers and add more lifetime value. Everything from popularity to revenue gets generated through the people who engage with your content. A transcription for AV content can come in handy to deliver a good user experience to your viewers. Transcriptions can make it easier for people with disabilities to access your content; over 466 million people are disabled from hearing correctly. Sometimes people prefer reading over listening or watching. And you wouldn’t want to miss out on any opportunity to make your content available to them. Alongside a better user experience, a transcription will also make your AV content reach a wider audience due to its increased accessibility.
Moreover, your AV content information can be accessed quickly through its transcript by people who need to refer to it frequently. For example, many students often use transcripts as study guides. You will also help people who are not fluent in the language used in your content by effectively using transcriptions to put subtitles in videos.
A rich user experience that caters to diverse needs will build trust amongst your viewers and increase user engagement on your website. A direct result of this would be a decrease in bounce rates, which is highly beneficial for your marketing campaign.
RESULTS IN INCREASED TRAFFIC
In the end, the primary purpose of content created by marketers is to gain a higher amount of traffic. This purpose is best achieved by the use of transcripts when it comes to AV content. As mentioned earlier, a transcript can enable you to enhance SEO, which will then lead to higher rankings on SERPs. In such a situation, your content is bound to gain a higher amount of traffic. Moreover, a better user experience and a reach to a broader audience will further double the amount of traffic received by your content.
REPURPOSE YOUR CONTENT
Undoubtedly, content creation is one of the most important strategies of any marketing campaign. However, to create engaging content, you need to put in a lot of effort and time; otherwise, people won’t pay any attention. It is often quite discouraging for many marketers. However, transcripts of AV transcribing content can be an excellent solution to this problem. You can take ideas from transcripts to create new content such as blogs and infographics.
Moreover, you can take quotes from the transcripts and use them in other content, which also doubles as a good backlink. By repurposing your content through transcripts, you will be able to create content rapidly. Doing so will also help you keep up or even surpass other marketers, as 60% of them are known to publish a minimum of one piece of content per day.
MARKET RESEARCH
While developing effective strategies and tactics, it’s essential for marketers first to conduct market research to gain a more in-depth insight into the audience’s needs. This task can often take quite a while to complete because of the volume of data. However, you can conduct this research more efficiently by transcribing interviews and similar content. You can use conversations during interviews to create focus groups while also completing the competitive analysis. As a result, you’ll not only attract more traffic through transcriptions but will also conduct stellar market research.
IMPROVE WEBINARS AND LIVE EVENTS
Another popular form of AV content are webinars and other similar live events. However, most of the information in such content cannot be kept by viewers for later use. This content is only live for a short period. Hence, you’re not able to maximize the potential of your content. But by transcribing live events, you can prevent this from happening. As a result, all of your content will be available for people to refer to, while you can also make use of it in the future. With the greater accessibility achieved by transcribing live events, people will appreciate your efforts in providing the information. As a result, your company’s authority increase while building a relationship of trust amongst your viewers.
CONCLUSION
It’s safe to say that AV content will be the most prominent form of content in the future. So, as a marketer, it would be a smart idea to be prepared for the future by creating AV content the right way. Create podcasts and videos that are meaningful and informative. And then use them to create valuable content in the form of text to increase your online visibility and authority. By putting in little to no effort, you can maximize your AV content’s potential just by transcribing it. So, try not to overlook this essential element, and make sure to incorporate it in your content.
